ABOUT

AFRAID OF YOUR OWN SHADOW is an independent label founded in 2023 in Paris by Axel Masse, a French-Beninese designer.

A.O.Y.O.S embodies a vision in perpetual mutation, a reflection of its creator, of the world around him, and of the humanity evolving within it, through its paradoxes and contradictions.

The brand builds a bridge between the contemporary references that shaped the imagination of a child of the 2000s and the historic symbols, reappropriated and reinterpreted within its own alternative universe.

It is from this encounter that the brand’s identity is built, between heritage and possible futures.